Giovanna Forlanelli Rovati, after graduating in medicine, pursued a professional career in the pharmaceutical sector. An art collector, she founded Johan & Levi, an art publishing house. In 2016, she co-founded the Fondazione Luigi Rovati in Milan, a private cultural institution dedicated to art, archaeology and scientific research, where she oversaw the redevelopment of its headquarters and the creation of the museum, which opened to the public in 2022.